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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.

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Create a global brand voice to save humanity. No pressure!

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Create a global brand voice to save humanity. No pressure!

Getting your brand voice and messaging nailed from day one is absolutely crucial. Especially when you’ve got an urgent mission to go global, motivate businesses to take faster, bolder action on climate change and save humanity.

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The not-so-simple copywriting task of making WHS software feel simple.

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The not-so-simple copywriting task of making WHS software feel simple.

Workplace health and safety. Boooooring! It’s all forms and checkboxes and impenetrable technical jargon and interminable regulations. Except it shouldn’t be. And with Epihub, it isn’t. Find out how our copywriters helped our friends at Epigroup in Perth launch their new WHS software.

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A financial brochure that will help you fall in love, instead of into a coma.

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A financial brochure that will help you fall in love, instead of into a coma.

Our copywriters love a challenge. ‘Condense our 40-page website into 10 pages.’ ‘Turn our two-page brand manifesto into a two-word tagline.’ ‘Eat this doughnut without licking your lips.’ So, when our friends at Luminosity asked us to write a wealth creation brochure that would help people fall in love with financial planning, instead of into a coma, we were all in.

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Pre-Christmas sales doubled when Thermomix launched with a new website and our optimised product stories.

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Pre-Christmas sales doubled when Thermomix launched with a new website and our optimised product stories.

The real magic happens when you have a client that brings genuine passion to the briefing process, and really appreciates the work that goes into balancing creative storytelling with the science of search engine optimisation.

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Don’t have a USP? Turn your brand voice into one.

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Don’t have a USP? Turn your brand voice into one.

In a world where USPs – genuinely unique points of difference – are increasingly hard to find, it’s not always WHAT you say about your business, but HOW you say it that will open customers’ hearts, minds and wallets. Turn your brand voice into a USP.

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Crafting a new custom home building and renovation brand and website.

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Crafting a new custom home building and renovation brand and website.

When you love what you do, it shows in your work. That’s certainly true of carpenter and builder Benn Sutton, but it didn’t show in his branding and marketing. Until, that is, our copywriters helped craft a new, more inspirational brand and website for Benn.

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Making it easy for Australia's businesses to go ‘beyond zero’ and become WHS heroes.

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Making it easy for Australia's businesses to go ‘beyond zero’ and become WHS heroes.

Episafe has the whole workplace health and safety (WHS) thing covered. Consulting. Training. Technology. Talent. It’s quite a story. Discover how our copywriters squeezed it all into the new Episafe website.

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All the essential and “nice touch” touchpoints for communicating your impact

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All the essential and “nice touch” touchpoints for communicating your impact

There are several touchpoints where prioritising and communicating your impact and progress is essential, and plenty of optional extras that add a nice touch to help your community feel more connected to your cause and more compelled to keep supporting your work.

Dear designers. If you stick another ampersand in the middle of one of my sentences, I will find you, and I will kill you.

Dear designers. If you stick another ampersand in the middle of one of my sentences, I will find you, and I will kill you.

As a copywriter and creative, I have a very particular set of skills, but I don’t think I’m precious about my work. I try not to be. It’s just words, after all. But if one more designer plonks an ampersand in the middle of one of my sentences, I’m going to get jolly miffed.

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Creating a new voice for Australia’s most unconferencey conference.

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Creating a new voice for Australia’s most unconferencey conference.

Discover how our copywriters helped take the State of Social 2019 digital marketing event to the next level and how we told the story of Australia’s most unconferencey conference.

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Raising funds and driving life-changing, life-saving research in Perth.

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Raising funds and driving life-changing, life-saving research in Perth.

Find out how our copywriters helped Charlies Foundation for Research create their new website, from planning to website content to case study storytelling.

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Unscrambling nest eggs with Capital Partners.

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Unscrambling nest eggs with Capital Partners.

Capital Partners makes the complex business of financial planning and wealth management easier and more effective by making it personal. Our copywriters did exactly the same for Capital Partners’ new website.

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Why your nonprofit needs to ditch the annual report to drive more donations

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Why your nonprofit needs to ditch the annual report to drive more donations

How to create a new impact communications strategy that motivates your volunteers and staff, as well as inspiring and engaging your donors, sponsors and major partners.

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When a client likes your messaging work so much, they can’t decide.

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When a client likes your messaging work so much, they can’t decide.

When we’re working on messaging for a client, we always provide a range of options - at least initially - to facilitate a discussion about the best way forward for the brand. There’s usually a winner in the mix. And sometimes there are several.

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The #GivingTuesday event that smashed its fundraising target by 100% in just 24 hours.

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The #GivingTuesday event that smashed its fundraising target by 100% in just 24 hours.

Jo worked with the PetRescue team to develop a 48-hour gift matching fundraiser to coincide with the global #GivingTuesday event. Find out how this multi-channel digital campaign smashed the fundraising target by 100% within just 24 hours.