English is a complex, constantly evolving language, and the interwebs and socials are expediting its evolution. In a world where emojis are almost universally accepted in our digital-English lexicon, should we just accept all of these changes? Intrepid copywriter, Paul Leonard, looks at the social-inspired phenomenon of ‘fav’ in a carefully considered analysis of our language and times.

Sometimes, our copywriters just need to let off a bit of steam. And some expletives. Read the latest in our Copyranter series of blog posts.

As a copywriter and creative, I have a very particular set of skills, but I don’t think I’m precious about my work. I try not to be. It’s just words, after all. But if one more designer plonks an ampersand in the middle of one of my sentences, I’m going to get jolly miffed.

I’ve lost count of the amount of times clients have helpfully corrected my copy because I’ve started a sentence with ‘And’. But the ‘rule’ they’re referring to isn’t a rule at all. And William Shakespeare agrees with me.

The exclamation mark - A.K.A. the screamer - is over-used and abused in marketing. Enough! It's time to stop shouting at your customers. They don't like it.