Australia

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Messaging, website content and packaging copy that made our client do a hempy dance.

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Messaging, website content and packaging copy that made our client do a hempy dance.

‘Why are you called Caboodle?’ people ask us. Because our copywriters do the whole creative kit and copywriting caboodle. Brand and product naming. Messaging and taglines. Marketing copy. Website content. The works. And every now and then we get to work on the whole shebang, like we did for Hemponics.

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Changing perceptions and futures, one word (and tasty morsel) at a time.

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Changing perceptions and futures, one word (and tasty morsel) at a time.

Our copywriters love their food. We also love working with clients who do good. So, when we were approached by the lovely people at Gather Foods – Perth’s leading Aboriginal-owned food company – we couldn’t wait to get our teeth into the job.

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The countdown to State of Social ’23 is on. And we love every minute.

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The countdown to State of Social ’23 is on. And we love every minute.

As freelance copywriters, we’re pretty jammy. We get to work with some great people on wonderful brands that genuinely have something special to say and want to say it in an equally special way. Like the prolific Meg Coffey and the wonderful State of Social.

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Solving the storytelling challenge for Perth’s leading workplace solutions provider.

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Solving the storytelling challenge for Perth’s leading workplace solutions provider.

Backsafe Australia gets things done. If a client has a safety or productivity challenge – or both – the Backsafe team solves it, providing out-of-the-box workplace equipment or outside-the-box custom solutions. But they had a problem: how to tell their whatever-it-takes story.

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Get your MVP on at State of Social ’22.

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Get your MVP on at State of Social ’22.

Everybody who’s anybody in the world of digital marketing will be at Optus Stadium in Perth on 23 and 24 August for Australia’s brightest, brainiest, bestest digital marketing event: State of Social ’22. And once again, our copywriters have been helping the irrepressible Meg Coffey share the SOS 22 love.

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Sunstone: A new dawn (and name) for a super-smart consultancy.

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Sunstone: A new dawn (and name) for a super-smart consultancy.

Connect Advisory wanted a new look and website to mark a new era. But as is often the case, it turned out that the up-and-coming consultancy in Canberra needed a bit more than a new visual ID and online home.

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A case study on case studies.

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A case study on case studies.

The Healthengine B2B marketing team called on Caboodle to write a suite of GP and dental case studies and create a template their own in-house team could adopt going forward. They were keen to embrace a more editorial approach, so we gave them a formula that allowed for plenty of creative freedom.

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Caboodle and the planet win! And apologies in advance if you have kids.

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Caboodle and the planet win! And apologies in advance if you have kids.

Paul (the tall half of Caboodle) submitted an entry in Future Super’s billboard competition and (drum roll) he won! Find out more about Future Super and take a closer look at the ad.

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Meet Ayla, the life-admin app (and our latest brand naming project).

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Meet Ayla, the life-admin app (and our latest brand naming project).

When Noobill was launched as a bill-tracking app, George Wang – the app’s creator – set out to make bill management easier. But as Noobill’s user base grew, so too did its purpose. It meant Noobill needed a new name. A name that would help the app grow even more.

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Writing Distl’s website. A copywriter’s dream.

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Writing Distl’s website. A copywriter’s dream.

Writing a website is always a privilege for our copywriters. Writing a brand and digital agency’s website, well, that’s an even bigger honour, especially when the agency in question understands the power of smart words and a sassy brand voice.

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How one of our most difficult naming projects turned out to be a breeze.

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How one of our most difficult naming projects turned out to be a breeze.

“We need a new name so our Australian clinical care and research business can go global. It needs to be short. It should be evocative and feel warm and inviting. It must be free of IP conflicts, of course. Oh, and we’d like it to include the letters E, M and, ideally, D. In that order.” Okaaaay. No problem.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.

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The not-so-simple copywriting task of making WHS software feel simple.

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The not-so-simple copywriting task of making WHS software feel simple.

Workplace health and safety. Boooooring! It’s all forms and checkboxes and impenetrable technical jargon and interminable regulations. Except it shouldn’t be. And with Epihub, it isn’t. Find out how our copywriters helped our friends at Epigroup in Perth launch their new WHS software.

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A financial brochure that will help you fall in love, instead of into a coma.

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A financial brochure that will help you fall in love, instead of into a coma.

Our copywriters love a challenge. ‘Condense our 40-page website into 10 pages.’ ‘Turn our two-page brand manifesto into a two-word tagline.’ ‘Eat this doughnut without licking your lips.’ So, when our friends at Luminosity asked us to write a wealth creation brochure that would help people fall in love with financial planning, instead of into a coma, we were all in.

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Crafting a new custom home building and renovation brand and website.

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Crafting a new custom home building and renovation brand and website.

When you love what you do, it shows in your work. That’s certainly true of carpenter and builder Benn Sutton, but it didn’t show in his branding and marketing. Until, that is, our copywriters helped craft a new, more inspirational brand and website for Benn.

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Making it easy for Australia's businesses to go ‘beyond zero’ and become WHS heroes.

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Making it easy for Australia's businesses to go ‘beyond zero’ and become WHS heroes.

Episafe has the whole workplace health and safety (WHS) thing covered. Consulting. Training. Technology. Talent. It’s quite a story. Discover how our copywriters squeezed it all into the new Episafe website.

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Creating a new voice for Australia’s most unconferencey conference.

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Creating a new voice for Australia’s most unconferencey conference.

Discover how our copywriters helped take the State of Social 2019 digital marketing event to the next level and how we told the story of Australia’s most unconferencey conference.

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Giving a major new not-for-profit brand a new voice and story.

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Giving a major new not-for-profit brand a new voice and story.

A major organisational restructure. A new over-arching brand. A new brand narrative to create. And a hots of new stories to tell. Read about the messaging and storytelling journey our copywriters took with St John of God.