eDMs

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The countdown to State of Social ’23 is on. And we love every minute.

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The countdown to State of Social ’23 is on. And we love every minute.

As freelance copywriters, we’re pretty jammy. We get to work with some great people on wonderful brands that genuinely have something special to say and want to say it in an equally special way. Like the prolific Meg Coffey and the wonderful State of Social.

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We’re loving ‘Now you know what's behind that quokka smile.’

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We’re loving ‘Now you know what's behind that quokka smile.’

It’s a dream job and always a huge pleasure working with the content management team at Tourism Western Australia. But it really was a big privilege for Caboodle to contribute to the special edition eDM for the launch of the new brand for Western Australia – Walking On A Dream.

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Holy sea cow! You had us at ‘fluffy pink pom poms.’

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Holy sea cow! You had us at ‘fluffy pink pom poms.’

Once the borders opened, Tourism Western Australia called on our copywriters to keep fuelling WA’s appetite for adventuring at home, as well as reminding east coasters and Kiwis of those dreamscapes they’d experienced vicariously via Insta during covid.

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Creating a new story for an old name in Perth's commercial property sector.

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Creating a new story for an old name in Perth's commercial property sector.

An established market-leading team. A unique situation that meant they had to rebrand. An old business name with lots of brand equity just begging to be dusted off. Yep, this was a curly one. But our copywriters love curly ones.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.

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All the essential and “nice touch” touchpoints for communicating your impact

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All the essential and “nice touch” touchpoints for communicating your impact

There are several touchpoints where prioritising and communicating your impact and progress is essential, and plenty of optional extras that add a nice touch to help your community feel more connected to your cause and more compelled to keep supporting your work.

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Creating a new voice for Australia’s most unconferencey conference.

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Creating a new voice for Australia’s most unconferencey conference.

Discover how our copywriters helped take the State of Social 2019 digital marketing event to the next level and how we told the story of Australia’s most unconferencey conference.

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HERE’s a great example of a full brand makeover.

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HERE’s a great example of a full brand makeover.

How do you turn a trusted but tired brand with a strong heritage into a vibrant new brand, re-positioning the business for the 21st century without losing any of the equity in the original name? That was the challenge our freelance copywriters faced with our friends at Luminosity.