brand voice

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Getting deep into Australia’s South West’s new brand voice.

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Getting deep into Australia’s South West’s new brand voice.

Focusing on six experience content pillars, our copywriters took a deep dive to find the right words for this dreamy region abundant in wild nature, ancient culture, indulgence, adventure, exceptional produce and simple joys.

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Throwing some clayfulness at product descriptions.

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Throwing some clayfulness at product descriptions.

Our brief was to write three product description pages for Palinopsia Ceramics - a passion brand that bangs the no-ho-hum drum. We knew this was a client and a project we were going to love. See what took shape.

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Create a global brand voice to save humanity. No pressure!

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Create a global brand voice to save humanity. No pressure!

Getting your brand voice and messaging nailed from day one is absolutely crucial. Especially when you’ve got an urgent mission to go global, motivate businesses to take faster, bolder action on climate change and save humanity.

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Don’t have a USP? Turn your brand voice into one.

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Don’t have a USP? Turn your brand voice into one.

In a world where USPs – genuinely unique points of difference – are increasingly hard to find, it’s not always WHAT you say about your business, but HOW you say it that will open customers’ hearts, minds and wallets. Turn your brand voice into a USP.

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When a client likes your messaging work so much, they can’t decide.

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When a client likes your messaging work so much, they can’t decide.

When we’re working on messaging for a client, we always provide a range of options - at least initially - to facilitate a discussion about the best way forward for the brand. There’s usually a winner in the mix. And sometimes there are several.

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Helping the Globetrotter travel agency move up in the world.

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Helping the Globetrotter travel agency move up in the world.

What did we do for corporate travel company Globetrotter? We defined their CVP and a new brand voice, then wrote a new tagline, brochure, PowerPoint deck, LinkedIn content, website...

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Inspiring volunteers nationwide with EdConnect Australia.

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Inspiring volunteers nationwide with EdConnect Australia.

From writing a copywriting style guide, through to bringing the brand's new voice to brochures and more, read about our copywriters' work for EdConnect Australia.

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One little press ad that marks a huge leap forward for an ambitious WA charity.

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One little press ad that marks a huge leap forward for an ambitious WA charity.

From brand consulting to message design to the first little ad in a long-term brand building project, learn how our copywriters helped a small local foster care charity get set for a big future.

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Forming an orderly Q: Creating a new brand from scratch.

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Forming an orderly Q: Creating a new brand from scratch.

Read about how we helped develop a new industrial construction brand from scratch, from a funky new name and brand messaging, through to an equally funky new website.

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Defining the brand voice and brand story that defines Ajilon.

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Defining the brand voice and brand story that defines Ajilon.

The copywriting team at Caboodle works with Ajilon on an ongoing basis. In fact, our freelance copywriters have brought the Ajilon brand voice to a range of materials and products. See for yourself.

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A new brand blueprint to give ITS more traction across Australia.

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A new brand blueprint to give ITS more traction across Australia.

The Caboodle team developed a new brand messaging platform for Traxion (including the company's new name), along with copy and content for all their new marketing materials, including a shiny new website. Find out more about how our freelance copywriters helped Traxion unify their Australia-wide organisation.

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Helping the College of Organisational Psychologists get its thinking straight.

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We established the messaging framework that the College of Organisational Psychologists (Western Australia) needed to move forward and successfully engage with different audiences, from students to business leaders. Find out what we did, and how it went down.

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Copywriting for the Health Insurance Fund of Australia (that's HIF).

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Copywriting for the Health Insurance Fund of Australia (that's HIF).

Our freelance copywriters in Perth have helped HIF with everything, from website copywriting and brochures, to ongoing member communications (letters, emails), business-to-business marketing, product naming and advertising campaigns.

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Creating that VW-style spark for Bonfire’s brand and award-winning marketing.

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Creating that VW-style spark for Bonfire’s brand and award-winning marketing.

Our freelance copywriters in Perth worked with Bonfire (Australia's leading SEO and digital marketing firm) to develop a distinct brand voice, which we applied to Bonfire's award-winning website and brochure. Get the full story.

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Getting an industrial vehicle hire brand moving in the right direction.

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Getting an industrial vehicle hire brand moving in the right direction.

Our freelance copywriters created a messaging platform that clearly defines the a-fleet brand for employees and clients alike, providing a solid foundation for all marketing materials and the ongoing growth of the business. Read all about it.

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HERE’s a great example of a full brand makeover.

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HERE’s a great example of a full brand makeover.

How do you turn a trusted but tired brand with a strong heritage into a vibrant new brand, re-positioning the business for the 21st century without losing any of the equity in the original name? That was the challenge our freelance copywriters faced with our friends at Luminosity.