Advertising copywriting

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What are you gambling with? The new Gamble Aware campaign.

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What are you gambling with? The new Gamble Aware campaign.

Gambling is just a bit of fun. Until it isn’t. Until you’re gambling with cash you can’t afford to lose, your savings, your relationships, your family’s wellbeing, your future. And this was the kernel of an idea we developed for WA’s latest Gamble Aware campaign.

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One campaign. Five stories. Loads of likes, shares and new clients.

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One campaign. Five stories. Loads of likes, shares and new clients.

Mosaic is a very special disability services provider. Their clients’ inspirational stories make that obvious. So, when our copywriters were asked to help create Mosaic’s first-ever campaign to inspire people with disability in Perth to realise their dreams with Mosaic, we knew where to find the campaign’s heroes.

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Caboodle and the planet win! And apologies in advance if you have kids.

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Caboodle and the planet win! And apologies in advance if you have kids.

Paul (the tall half of Caboodle) submitted an entry in Future Super’s billboard competition and (drum roll) he won! Find out more about Future Super and take a closer look at the ad.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.

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Saving toddlers’ lives with the ‘Don’t duck out’ campaign.

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Saving toddlers’ lives with the ‘Don’t duck out’ campaign.

A staggering 12 children drowned in backyard pools in Australia during 2017-18, which is what makes the ‘Make it SAFE’ campaign so important. Find out how our copywriters in Perth helped the WA government raise awareness of this vital issue.

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Transforming bland features into compelling web content, against the clock.

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Transforming bland features into compelling web content, against the clock.

The clock was ticking for Volunteering WA. They had a wonderful new software solution to launch, but very little time to create the launch campaign. Did our copywriters hit the deadline? Of course we did.

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One little press ad that marks a huge leap forward for an ambitious WA charity.

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One little press ad that marks a huge leap forward for an ambitious WA charity.

From brand consulting to message design to the first little ad in a long-term brand building project, learn how our copywriters helped a small local foster care charity get set for a big future.

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Copywriting for the Health Insurance Fund of Australia (that's HIF).

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Copywriting for the Health Insurance Fund of Australia (that's HIF).

Our freelance copywriters in Perth have helped HIF with everything, from website copywriting and brochures, to ongoing member communications (letters, emails), business-to-business marketing, product naming and advertising campaigns.

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HERE’s a great example of a full brand makeover.

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HERE’s a great example of a full brand makeover.

How do you turn a trusted but tired brand with a strong heritage into a vibrant new brand, re-positioning the business for the 21st century without losing any of the equity in the original name? That was the challenge our freelance copywriters faced with our friends at Luminosity.

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Creating a breath of fresh air for Perth’s real estate market.

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Creating a breath of fresh air for Perth’s real estate market.

Brand naming. Tagline development. Brochure copywriting. Website content. Videos. Press ads. Direct mail. eDMs. Flyers. Our copywriters did it all to help create a fresh new real estate brand in Perth.