Mosaic is a very special disability services provider. Their clients’ inspirational stories make that obvious. So, when our copywriters were asked to help create Mosaic’s first-ever campaign to inspire people with disability in Perth to realise their dreams with Mosaic, we knew where to find the campaign’s heroes.
From concepts to copywriting.
We were asked by our friends at Key2 to work with the Mosaic team and come up with an ad campaign. It was effectively a launch campaign. While Mosaic has been delivering life-changing support services for people with disability for years, they’ve done so – and grown – through word of mouth. All testament to the quality of their personalised care and professionalism.
As you might imagine, we had a limited budget to work with. But luckily, we also had a wealth of client stories to draw on. So that’s what we did.
The campaign we developed focused on the inspirational stories of Mosaic’s clients, all of which prove that with the right support – Mosaic’s support – practically anything is possible.
Engagement first, selling second.
The campaign ran across press and social, as well as targeted bus back posters, with a campaign landing page written to engage visitors and maximise enquiries by asking visitors to share their hopes and dreams.
And our Mosaic superheroes pulled it off. The campaign inspired scores of people with disability in and around Perth to contact Mosaic, share their goals with the Mosaic team and engage the team’s services.
Would you like to raise your brand’s profile? Want to generate more leads and sales? Learn more about our advertising and marketing expertise and find out how our copywriters can help you develop a campaign.