Caboodle and the planet win! And apologies in advance if you have kids.

Paul (the tall half of Caboodle) submitted an entry in Future Super’s billboard competition and (drum roll) he won!

His entry (see below) was one of four winners. His prize? Thousands of dollars? A new Tesla? No, just the pleasure of seeing his ad and feeling warm and fuzzy about supporting a superannuation fund that’s doing the right thing.

 

Paul’s competition-winning billboard headline for Future Super.

 

What’s Future Super?

Both Paul and I worry about climate change. We don’t have kids, but we worry about the world we’re leaving for everyone else’s. That’s why, earlier this year, we switched our supers to Future Super, who invest our superannuation contributions ethically. Find out more about them.

So, while we’ve won a few awards over the years (and this competition isn’t an industry award), it’s a cause that’s close to our hearts and a win that put smiles on our faces.

If you’d like our help crafting pithy headlines for outdoor ads or bringing your brand to life across a 20-page website or capability statement, get in touch.