brand naming

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"Want to help launch a delectable Margaret River wine?" Amen to that.

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"Want to help launch a delectable Margaret River wine?" Amen to that.

Our copywriters do pretty much everything, word-wise. Brand naming. Messaging. Copywriting. You name it. That’s why we’re called Caboodle – we offer the whole copywriting kit and whathaveyou. But it’s not every day we’re asked to (hic!) create a new name, messaging and story for a new wine.

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Meet Ayla, the life-admin app (and our latest brand naming project).

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Meet Ayla, the life-admin app (and our latest brand naming project).

When Noobill was launched as a bill-tracking app, George Wang – the app’s creator – set out to make bill management easier. But as Noobill’s user base grew, so too did its purpose. It meant Noobill needed a new name. A name that would help the app grow even more.

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Forming an orderly Q: Creating a new brand from scratch.

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Forming an orderly Q: Creating a new brand from scratch.

Read about how we helped develop a new industrial construction brand from scratch, from a funky new name and brand messaging, through to an equally funky new website.

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A new brand blueprint to give ITS more traction across Australia.

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A new brand blueprint to give ITS more traction across Australia.

The Caboodle team developed a new brand messaging platform for Traxion (including the company's new name), along with copy and content for all their new marketing materials, including a shiny new website. Find out more about how our freelance copywriters helped Traxion unify their Australia-wide organisation.

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Copywriting for the Health Insurance Fund of Australia (that's HIF).

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Copywriting for the Health Insurance Fund of Australia (that's HIF).

Our freelance copywriters in Perth have helped HIF with everything, from website copywriting and brochures, to ongoing member communications (letters, emails), business-to-business marketing, product naming and advertising campaigns.

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HERE’s a great example of a full brand makeover.

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HERE’s a great example of a full brand makeover.

How do you turn a trusted but tired brand with a strong heritage into a vibrant new brand, re-positioning the business for the 21st century without losing any of the equity in the original name? That was the challenge our freelance copywriters faced with our friends at Luminosity.