We do pretty much everything, word-wise. Brand naming. Messaging. Copywriting. You name it. That’s why we’re called Caboodle – we offer the whole copywriting kit and whathaveyou. But it’s not every day we’re asked to create a new name, messaging and story for a new wine.
Cheers to Churchview in Margaret River.
Our copywriters have worked with the lovely crew at Margaret River winery Churchview before, helping them develop their core messaging, specifically their tagline.
So, when our friends at Tandem Studio in Perth asked us to help develop a name for Churchview’s new organic wine range and pen the story for the new brand, we were chuffed.
An organic naming process for an organic wine.
We embarked on our brand naming process, taking a detailed brief and developing a range of name options, which we presented to the Churchview team. It’s a proven brand naming approach that not only involves the client in the naming journey, but ensures we explore a range of angles before choosing a winner.
After some contemplation, the Churchview crew chose a distinctive name with a clear line of provenance to their organic philosophy and heritage: Soli.
What does Soli mean?
It’s Latin for ‘soil’ (soil and soil health are at the heart of Churchview’s organic ethos).
Then, in developing the brand story, we embraced the Latin theme, creating an engaging story for the beautiful label (designed by Tandem).
Are you launching a new product or service? Do you need help taking your nascent brand from the drawing board to the market? Check out some of our other brand naming and messaging projects. And if you like what you see, contact our copywriters for an informal chat over coffee. Or a glass of Soli.