Website copywriting

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Foraging for the good stuff that converts

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Foraging for the good stuff that converts

“The copy & SEO work was so fantastic that it helped us land a really good price for our web development. Jo's effective process meant she completely understood our brand, our customers and the message we were wanting to share with the world.” – Lou Corteen, Urban Forager Founder & Director

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Getting deep into Australia’s South West’s new brand voice.

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Getting deep into Australia’s South West’s new brand voice.

Focusing on six experience content pillars, our copywriters took a deep dive to find the right words for this dreamy region abundant in wild nature, ancient culture, indulgence, adventure, exceptional produce and simple joys.

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The NeverEnding story that’s enchanted foodies and our copywriters.

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The NeverEnding story that’s enchanted foodies and our copywriters.

NeverEnding Experiences is that rare dream of a copywriting gig. Food, hospitality, tourism and event marketing all rolled into one beautifully crafted new passion brand with an enchanting story. No, not the one with Falkor the Luck Dragon. NeverEnding’s story was inspired by its founder’s most cherished memories of holiday family gatherings.

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Diving deep to find the shiny and curious things for home page content.

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Diving deep to find the shiny and curious things for home page content.

If you want to hold the shortest of attention spans, you have to dive deep for pearls – otherwise, your audience will just keep swimming. Find out how our copywriters went to great depths with Deep Sea Creative to create their website home page content.

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Messaging, website content and packaging copy that made our client do a hempy dance.

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Messaging, website content and packaging copy that made our client do a hempy dance.

‘Why are you called Caboodle?’ people ask us. Because our copywriters do the whole creative kit and copywriting caboodle. Brand and product naming. Messaging and taglines. Marketing copy. Website content. The works. And every now and then we get to work on the whole shebang, like we did for Hemponics.

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Donating our time and words to the TLR Foundation’s cause.

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Donating our time and words to the TLR Foundation’s cause.

Every now and then, our freelance copywriters are able to carve out some time to do a little pro bono work. It feels good to use our skills to do some good in the world. And that’s why we were more than happy to help when Neil Pennock from the TLR Foundation approached us.

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Changing perceptions and futures, one word (and tasty morsel) at a time.

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Changing perceptions and futures, one word (and tasty morsel) at a time.

Our copywriters love their food. We also love working with clients who do good. So, when we were approached by the lovely people at Gather Foods – Perth’s leading Aboriginal-owned food company – we couldn’t wait to get our teeth into the job.

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Now, this surveying firm’s value proposition is clear to see.

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Now, this surveying firm’s value proposition is clear to see.

MNG is one of Australia’s leading surveying firms, with a long history of pioneering new technologies and solutions that give their clients a clear edge. But like a lot of highly technical businesses, the MNG team hasn’t always told that story very well. Their new website changes all that.

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A rock-solid website for a geological data management consultancy on a roll.

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A rock-solid website for a geological data management consultancy on a roll.

Rock Solid Data in Perth helps smart Australian mining companies extract maximum value from their data so they can work even smarter. It’s complex, technical stuff. Our website copywriters’ challenge: writing content for their new site that makes the technical feel accessible and the complex simple.

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The 404 error page that made a prospective client smile (and get in touch).

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The 404 error page that made a prospective client smile (and get in touch).

A while ago, I wrote about how our out-of-office reply won some new business. A nice little story and, more importantly, proof that the words you choose matter, wherever those words are. Well, a similar thing happened with a new business enquiry last week, courtesy of our 404 error page.

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A professional services website project with more creative scope.

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A professional services website project with more creative scope.

Monument Advisory was already one of Perth’s most progressive financial services businesses. One name change and a new website later, Scope Advisory is a financial advice and wealth management brand that looks and feels it.

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Bringing Mosaic’s big, beautiful story together.

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Bringing Mosaic’s big, beautiful story together.

Mosaic is one of Perth’s most respected disability service providers, but their messaging and website didn’t do them, their reputation or suite of services justice. See how our copywriters helped the Mosaic team piece their messaging, website and marketing together.

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Writing Distl’s website. A copywriter’s dream.

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Writing Distl’s website. A copywriter’s dream.

Writing a website is always a privilege for our copywriters. Writing a brand and digital agency’s website, well, that’s an even bigger honour, especially when the agency in question understands the power of smart words and a sassy brand voice.

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Getting to the heart of a Lover brand.

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Getting to the heart of a Lover brand.

Our website copywriters didn’t write all the words, but we did help a true Lover brand take shape, tap into those special moments in people’s lives and inspire connection through thoughtful, conscious and gorgeous sustainable gifts.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

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Making State of Social ’20 a digital marketing must-see, whether you can be there or not.

Covid-19 vs State of Social ’20? No contest. Not even a global pandemic stops Australia’s brainiest digital and social marketing event. SOS is back at Perth’s Optus Stadium. And it’s as brilliant as ever. Trust us. We’re helping to tell the SOS ‘20 story. And we’re going.

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Create a global brand voice to save humanity. No pressure!

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Create a global brand voice to save humanity. No pressure!

Getting your brand voice and messaging nailed from day one is absolutely crucial. Especially when you’ve got an urgent mission to go global, motivate businesses to take faster, bolder action on climate change and save humanity.

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The not-so-simple copywriting task of making WHS software feel simple.

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The not-so-simple copywriting task of making WHS software feel simple.

Workplace health and safety. Boooooring! It’s all forms and checkboxes and impenetrable technical jargon and interminable regulations. Except it shouldn’t be. And with Epihub, it isn’t. Find out how our copywriters helped our friends at Epigroup in Perth launch their new WHS software.

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Crafting a new custom home building and renovation brand and website.

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Crafting a new custom home building and renovation brand and website.

When you love what you do, it shows in your work. That’s certainly true of carpenter and builder Benn Sutton, but it didn’t show in his branding and marketing. Until, that is, our copywriters helped craft a new, more inspirational brand and website for Benn.

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Making it easy for Australia's businesses to go ‘beyond zero’ and become WHS heroes.

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Making it easy for Australia's businesses to go ‘beyond zero’ and become WHS heroes.

Episafe has the whole workplace health and safety (WHS) thing covered. Consulting. Training. Technology. Talent. It’s quite a story. Discover how our copywriters squeezed it all into the new Episafe website.