Custom websites = Good. Template websites = Bad. Or so conventional website development wisdom would tell you. Bad for UX. Bad for SEO. Just bad. Except they don’t have to be.
Meet our accountant, Clair at Focus Accountants.
We like Clair. She tames all those scary numbers at tax time. And when she and her partners bought out and rebranded the accountancy firm where they worked, she asked us to help them get their website working a bit harder.
The Focus team didn’t really have any expectations for the website. They didn’t necessarily expect it to become a lead-generation tool. It was, after all, a template site. They just wanted it to tell a bit more of a compelling story. The team’s story.
Easy enough. But as copywriters, we like a challenge, so we said ‘Let’s see what we can do’.
How did we go? SEO far, so good. Really good.
OK, it’s still a templated website. And yes, it’s not going to win any design awards. But not only does it tell a story, instantly elevating the Focus team above their local competitors, it also generates leads, particularly SME leads (a priority for Clair and her business partners). All with some copy and a sprinkling of common-sense SEO. Pretty cool eh?
"We knew our Caboodle journey would be amazing and have been delighted. Paul's down-to-earth, direct approach coupled with his creative genius has impacted our business growth immensely."
Clair Lockwood, Focus Accountants
Check out some of our other website copywriting projects or discover how our website copywriters in Perth can help you dominate your local market.