Custom websites = Good. Template websites = Bad. Or so conventional website development wisdom would tell you. Bad for UX. Bad for SEO. Just bad. Except they don’t have to be.
The real magic happens when you have a client that brings genuine passion to the briefing process, and really appreciates the work that goes into balancing creative storytelling with the science of search engine optimisation.
So many Google algorithm updates, so many SEO (search engine optimisation) considerations and permutations. There’s just too much SEO stuff to think about. Or is there?
Read about the website planning and copywriting project we undertook for People Solutions in Perth - one of Australia's leading organisational development consultancies.
