Foraging for the good stuff that converts

Website and SEO copywriting for Urban Forager

When founder and director of Urban Forager Lou Corteen decided it was time to really kick the e-commerce sales into gear, she wasn’t looking for a stock standard website copywriting service. She wanted to support someone local who shared her commitment to delivering quality and cared as deeply about her brand as she did.

Getting a little taste of what our copywriters could do

We were already fans of Urban Forager’s organic vegetable stock when Lou initially reached out to us in September 2022, engaging us to write a series of recipe cards to go with free samples of their organic stock concentrates. Once she’d got a taste of what Caboodle can do, Lou asked us to write and optimise content for her new e-commerce website.

Content made in Australia, with extra love and care

Ready for a taste? Check out urbanforager.com.au

Served straight up from the founder and director

“The copy & SEO work was so fantastic that it helped us land a really good price for our web development. Jo's effective process meant she completely understood our brand, our customers and the message we were wanting to share with the world.

“She met her own deadlines at all times and she worked really quickly. She integrated feedback easily and was able to change tack if needed. I couldn't more highly recommend Jo for any and all copywriting. She is amazing at her job. On top of that, she's just a really lovely person to work with and I hope we're lucky enough to do so in the future.” – Lou Corteen

Just like our good friends at Urban forager, we believe that affordable shouldn’t mean compromising on taste and quality. We deliver big agency know-how at little freelance copywriter rates. Hit us up for a website copywriting quote or some ballpark figures.