Everybody loves a ‘Lover’ brand that genuinely makes people feel special and celebrates the things in life that truly matter. Everybody loves a genuinely personal foundation story and a brand purpose that comes from the heart. Everybody Loves Hampers ticks all those boxes.
Founder Michelle has a passion for giving thoughtfully, consciously and sustainably. She’s searched high and low for eco-conscious gifts everybody will love. All her hamper products are eco-friendly, sustainable and made or designed by Australian businesses.
“I love the feeling of delighting someone with a gift that I’m proud to give. And I wanted to make it easy for everybody else to gift this way,” said Michelle.
What’s not to love?
But Michelle, knew there was something missing.
“I’d tried my hand at writing my website copy, and it was clear that I needed a real professional writer to help me dramatically improve it. I had no clue about SEO and needed the writer to take care of that too.”
We started working with Michelle back in mid-February 2020, helping her put all that genuine passion into her core messaging and optimised online hamper descriptions.
We didn’t write all the words, but we did help a true Lover brand take shape, tap into those special moments in people’s lives and inspire connection through thoughtful, conscious and gorgeous sustainable gifts.
And even when the COVID crisis hit mid-project, it didn’t kill any of Michelle’s passion to get the website written and launched.
“Jo gave me ideas along the way, updated me all the way, and created a set of words that I am proud to have on my website. There is even a touch of her words on our gift box!”
Check out Everybody Loves Hampers and some more of our recent copywriting projects. Alternatively, if you’re launching a start-up and need a little help finding or fine-tuning your brand voice, contact our copywriters in Perth.