You need to renovate your bathroom, so you invite three renovation companies to quote. The quotes you receive are all very similar. The companies are all highly qualified and capable. They all look professional and have good references. There’s nothing between them.
Which one do you choose?
We all listen to that little (brand) voice
Chances are, you’ll choose the one who speaks most eloquently or passionately or enjoyably about what they do and, crucially, about what they can do for you.
You’ll choose the company – or the personality – you like. The one you get a good feeling about.
Turn your brand voice into a USP
In a world where marketing people still talk about unique selling points (USPs), the truth is there’s rarely something truly unique to set a business apart.
It’s rare that what you say about yourself will be enough to get a new customer over the line. And in that case, it’s how you say it – your tone of voice, your brand personality, your brand voice – that will open customers’ hearts, minds and wallets.
You already have a brand voice, whether you like it or not. So, why not nurture it, refine it and use it to engage, inspire and, ultimately, endear your brand to your customers? Ask our copywriters how.