Run for the hills! AI is going to take our jobs, subjugate us and eliminate humankind. Starting with copywriters.
That’s one way of looking at the world in light of all the fawning and furore over ChatGPT.
But allow me to edit that opening gambit.
AI is going to take our jobs, subjugate us and eliminate humankind. Eventually. Starting with the developers and coders behind AI. Then copywriters.
Well, that was my take before I tried using ChatGPT. But what about after I tried it? Well, grab a cuppa and I’ll tell you…
ChatGPT vs Copyranter.
OK, so I signed up to ChatGPT, pausing briefly for a little Bladerunner/Ex Machina/Matrix moment when I checked the ‘I’m not a robot’ box.
Maybe it’s an AI ‘joke’
I got through to the interface thingy (very simple and easy to use) and decided to ask it to write a blog post. The subject?
Write a blog post explaining why ChatGPT will never replace copywriters
Checkmate, ChatGPT!
Except I was pleasantly/unpleasantly surprised. Here’s what it wrote:
ChatGPT, a state-of-the-art language model developed by OpenAI, has been making waves in the world of natural language processing and machine learning. However, it is important to note that ChatGPT, or any other AI-powered language model, will never replace the role of a human copywriter.
Copywriting is a creative and complex process that requires a deep understanding of language, audience, and message. A copywriter must not only be able to craft compelling and persuasive language, but also have the ability to understand and communicate the unique value proposition of a product or service. They must also be able to understand the target audience and tailor the language accordingly.
ChatGPT, while highly advanced, is still a machine and therefore lacks the human touch and emotional intelligence that is essential to effective copywriting. It is unable to understand the context or emotional nuances of language in the same way that a human can. Additionally, ChatGPT is not able to understand the audience or tailor the language to their specific needs and preferences.
Another important aspect of copywriting is its ability to come up with unique and creative ideas. In this regard, ChatGPT is limited by its training data and the patterns it learned from it. It can only generate text based on the patterns it has seen before and thus, will not be able to generate truly unique ideas.
While ChatGPT may be able to assist copywriters in generating text, it is important to remember that it is not a replacement for human creativity and understanding. Copywriting is an art that requires a human touch, and the role of copywriters will always be important in the world of marketing and advertising.
In conclusion, ChatGPT is an incredibly powerful tool that can assist copywriters in generating text, but it will never replace the human touch and understanding that is required for effective copywriting. Copywriters will always play an important role in the world of marketing and advertising, and their skills and creativity will always be in high demand.
Simultaneously impressive and underwhelming. Not terrible but not great. In fact, deadly dull. But it’s relatively coherent and better than I thought it would be.
OK, ChatSTD (see what I did there?), how about:
Write a blog post in the voice of Barack Obama explaining why ChatGPT will never replace copywriters
Again, a pleasant/unpleasant surprise.
As someone who has spent a lot of time in the world of politics and communications, I've seen firsthand how technology is constantly advancing and changing the way we do things. And while I'm a big believer in the power of technology to make our lives better and more efficient, I also know that there are some things that machines will never be able to replace.
One of those things is the work of copywriters.
Now, I know that some people might argue that with the advent of advanced AI and machine learning algorithms like ChatGPT, we're getting closer and closer to a world where machines can write just as well as humans. But I disagree.
The truth is, there's something special about human creativity and imagination that machines just can't replicate. Copywriting is about more than just stringing together words in a logical order - it's about crafting a message that resonates with people on an emotional level. It's about understanding the nuances of language and the subtleties of tone. It's about having a deep understanding of your audience and knowing what will resonate with them.
All of these things are things that machines can't replicate. They can mimic human language, but they can't truly understand it. They can generate text, but they can't truly create it.
And that's why I believe that copywriters will always be an essential part of any successful communications strategy. They bring a unique perspective and a unique set of skills to the table that machines can never match.
So, while ChatGPT and other AI-powered tools may be able to help us with certain aspects of writing, they will never be able to replace the creativity and expertise of human copywriters. And that's something we should all be grateful for.
Pretty cogent, if not compelling, but I’m not sure Mr Obama is going to sack his speechwriter just yet (assuming he employs one).
The Copyranter verdict: Palatable vomit.
Ultimately, while I hate to agree with my copywriting nemesis, it has a point.
Right now, AI can be helpful in marketing, particularly when it comes to researching markets and niches and exploring ideas with a click rather than heaps of manual research.
But that’s all it is. Helpful.
Sure, in time, AI may be able to automate some content creation. And sure, eventually, it may learn to empathise (or mimic empathy) and ‘think’ creatively.
But it might not. And even if it does, it’s a way off.
Right now, it can repeat a joke or copy a type of joke, but it can’t create a new one, a new world view or a different way of thinking. It can string a sentence, paragraph, blog post or essay together but it’s just a regurgitation.
Or vomit.
For now, if you’re looking for a fresh idea or a spark of human insight or inspiration that will elevate your brand and connect with your audience, you’ll just have to rely on flesh-and-blood copywriters like me me
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/// reboot reboot reboot
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