Our new friends at FutureNow partnered with our long-established friends at Tourism Western Australia to develop printed collateral and a dedicated website for the Skills Expo, which doubled as a pilot career presentation program for schools.
The brief we were made for.
Caboodle was initially contracted to develop content for 12 x 2pp career profiles and 12 x 2pp case studies for the tourism, hospitality and events industries. And having spent a decade writing for employer branding and working for tourism, we were a good fit for the brief.
FutureNow CEO Julie Hobbs came to us with a mission to help people of all ages navigate and feel positive about their career decision-making journey, and we got to work on shaping the whole feel of that first introductory step, including the home page for THE Careers Guide website.
Easing career choice overwhelm.
Our light, user-centred ‘Pathways’ (or occupational profiles) provide a snapshot of the strengths, passions and preferences that make a good fit for these occupations, together with a pithy, bite-sized appetiser for each role and the study pathways that get you there.
Check out the pathways
“Career and jobseeker advisors report that the success lies in the user-centred, behavioural approach, which invites people to think about their strengths and weaknesses in relation to possible work roles,” said Julie.
Building the future workforce, now.
FutureNow, a.k.a. the Creative and Leisure Industries Training Council Inc., have kept their eyes squarely on the ball as Western Australia’s labour market faced wave after wave of disruptions: the COVID-19 outbreak; the great resignation of 2019-20; and the skills and labour shortage that’s now reached critical levels across almost every industry sector.
Their specialist team distils reams of industry research to inform forward-thinking workforce development solutions, like the profile and case study project which continues to grow.
We’ll have more to share very shortly.
Need some crisp, light content to bring inspo to your next careers expo and website? Or looking to work on some succession planning and overhaul your employer or sector branding and messaging? Have a quick click around our copywriting portfolio to see what you get (big-agency expertise at little independent prices) and get in touch with our copywriters.