Don’t have a USP? Turn your brand voice into one.

Don’t have a USP? Turn your brand voice into one.

In a world where USPs – genuinely unique points of difference – are increasingly hard to find, it’s not always WHAT you say about your business, but HOW you say it that will open customers’ hearts, minds and wallets. Turn your brand voice into a USP.

Rebooting a Perth engineering brand, from naming to copywriting.

Rebooting a Perth engineering brand, from naming to copywriting.

We were asked to provide the whole naming, messaging and copywriting kit and caboodle on a major brand reboot. Find out how our copywriters helped this Perth engineering firm move on.

Giving voice to the passion of Australia’s top clinical R&D team.

Giving voice to the passion of Australia’s top clinical R&D team.

Passion and true innovation often go hand in hand, as they do at Linear Clinical Research in Perth. Find out how our website copywriters helped one of Australia's top clinical research organisations communicate their passion and innovation.

Extraordinary words for extraordinary Western Australia.

Extraordinary words for extraordinary Western Australia.

Check out the online content our freelance website copywriters in Perth wrote for the Tourism Western Australia app and mobile website. A big web copywriting project for a big state.

Taking the new Yorganop foster care brand online.

Taking the new Yorganop foster care brand online.

Following on from our brand realignment work with Yorganop, Western Australia's only Aboriginal foster care agency, we set to work on their new website. Check out our copywriters' work.

Changing the way students think about changing the world.

Changing the way students think about changing the world.

See what our freelance website copywriters did for The University of Western Australia, writing website content to raise the international profile of the Science Faculty. 

Copywriting for the Health Insurance Fund of Australia (that's HIF).

Copywriting for the Health Insurance Fund of Australia (that's HIF).

Our freelance copywriters in Perth have helped HIF with everything, from website copywriting and brochures, to ongoing member communications (letters, emails), business-to-business marketing, product naming and advertising campaigns.

HERE’s a great example of a full brand makeover.

HERE’s a great example of a full brand makeover.

How do you turn a trusted but tired brand with a strong heritage into a vibrant new brand, re-positioning the business for the 21st century without losing any of the equity in the original name? That was the challenge our freelance copywriters faced with our friends at Luminosity.

Helping the University of Western Australia raise an army of scientists.

Helping the University of Western Australia raise an army of scientists.

The University of Western Australia's Microblitz project might be focused on microbial DNA, but its a massive citizen science project with enormous research potential. Discover how our copywriters helped mobilise a nationwide army of volunteers.