Why choose our website copywriters? Because we get it. All of it.
And we get you.
Yes, our website copywriters in Perth specialise in the art of brand storytelling and selling on websites. But we also dabble in the science of SEO, IA planning, CRO and UX.
And crucially, because we take the time to understand your business, your brand, your strategic goals, we’re able to create and hone your website content with the same care and attention as we craft our own.
The result is a website that works. Hard.
Jo Baker
Website copywriter
Perth, Australia
20+ years’ experience
Over the last 20-odd years as a website copywriter, Jo has become a bit of a website copywriting nerd. Whether it’s a small website for a local business or charity, or a sprawling e-commerce website for a national retailer, she loves the art of telling compelling brand stories. But she also excels at the technical nitty gritty, like optimising image files and metadata for SEO.
Paul Leonard
Website copywriter
Perth, Australia
20+ years’ experience
Big corporate websites. Single-page websites. Intranet sites. Microsites. Landing pages. Apps. You name it, chances are Paul has written it over the last 20+ years for an equally varied range of clients, from big multinationals to upstart start-ups, from local charities and not-for-profits to professional services providers spanning Australia. And he loves it.
What do people say about our website copywriters?
Want a no-obligation copywriting quote?
How do our website copywriters work?
Take a look at our website copywriting portfolio – no two projects are the same, so the scope of work and quote we'll create for you will be tailored to suit your requirements.
That's said, as experienced website copywriters we have a proven plan of attack for projects that ensures they run as smoothly and cost-effectively as possible. Here’s how it goes.
+ #1: Scope (a.k.a. a no-obligation chat)
First, our website copywriters will spend a bit of time getting to know you and what you want to achieve with your website. And it doesn't matter where you are in Australia.
Whether you're in Perth (our home) and want to catch up in person, or over east and want to talk on the phone or Zoom or Teams or whatever, our initial chat is free.
Ideally, you'd engage our copywriters at the beginning of your project, so we can help you plan your site, and even your SEO and digital marketing strategy. But if you've already developed your site, our website copywriters will gladly pick up the copywriting ball and run with it.
+ #2: Quote
Once we've scoped your website copywriting project, we’ll give you a proposal document and quote.
From experience, web projects tend to fall into one of three website copywriting categories, but we'll tailor our services and quote to suit you and your budget.
We'll provide a cost range for every element you require, including a per-page copywriting range that includes your on-page content and all the standard meta bells and whistles Google likes to see.
+ #3: Brief
Each briefing is different – sometimes we take the brief verbally, sometimes via briefing forms. There are pros and cons with each approach, so we may even combine the two.
Again, it’s all about tailoring our website copywriting skills and approach to suit you.
+ #4: Copywriting
Our website copywriters leave you in peace (for now) and start copywriting.
How long will it take? It depends on the size of your website, but once we’ve completed the briefing process, we're usually able to get the full first draft written, proofread by a second copywriter and to our clients in 2-4 weeks.
+ #5: Revisions
All of our quotes include at least one round of revisions, so once we've completed the first full draft of your web copy, we'll send it to you for your feedback.
Once again, we'll tailor the revision process to suit you. Sometimes we ask for written feedback, other times it's quicker (and therefore more cost-effective) to take feedback on the phone.
+ #6: Sign off
If, between us, we get the briefing right, you can expect your website content to be finalised and ready to go after one round of revisions. Most of our website copywriting projects are completed with just one round of amendments. But rest assured, our copywriters won't stop until you’re happy to sign off the final draft.
“If your website is your shopfront, your website content is your salesperson or spokesperson.”
Check out some of our copywriters’ work.
Want a no-obligation chat with our copywriters?
Why engage a website copywriter?
For the same reason you’d engage a website designer and website developer. Website copywriting is a technical skill, as well as a creative discipline.
Doing it well calls for a blend of copywriting expertise, practical experience and a firm grasp of how website visitors’ minds and Google’s algorithms work. Psychology and technology.
But anyone can write website content, right?
Sure, the same way anyone can hop on Canva and ‘design’ a logo or jump on Wix and cobble together a website. But will either of these things elevate or differentiate your brand? Will they help you achieve your strategic goals?
Nope.
Choose your words (and copywriter) wisely.
Savvy entrepreneurs, business leaders and organisations invest time and money in engaging talented website designers and developers to ensure their website looks and feels beautiful. Investing in an experienced website copywriter is just as important, if not more so.
After all, a beautiful, functional site won’t convince visitors to click that button, call that number, buy that product or make that donation. A compelling brand story and brand voice will.
“A beautiful, functional site won’t convince visitors to click that button, call that number, buy that product or make that donation.
A compelling brand story and brand voice will.”
Our website copywriters answer your frequently asked questions.
We get it. Choosing a copywriter isn’t easy, especially if you haven’t worked with one before. So, here are the answers to some of the questions we’re often asked.
Can’t find the answer you’re looking for here? No problem, we’re only a call, email or contact form away. Please get in touch.
+ How much do our website copywriters charge?
The million-dollar question. And no, we don’t charge a million dollars. Once we’ve had a chat and scoped your project, we’ll give you a tailored quote. All completely obligation-free.
But if you’re looking for a rough idea, a small five-page website generally comes in around the $1,500-$2,500 mark. And the larger the website, the lower the average per-page cost.
+ How long does a website copywriting project take?
How long is a piece of string? Or website content? The short answer is, it depends on the project. The number of pages. The complexity of the subject. The word counts.
The slightly longer answer is, once we’ve taken a brief we can generally turn around a small website within a couple of weeks. We can give you a schedule when we provide your obligation-free quote.
+ What’s the fastest land animal in the world?
The cheetah.
+ Can you recommend a website designer or developer?
As experienced website copywriters, we’ve been around the block a few times. There are a lot of excellent digital agencies out there, but there are even more dubious ones.
So, while we’ll gladly work with your preferred website designer or developer, we’ll equally happily recommend the people we trust to do a good job and the right thing by you and your budget.
+ Do you get kickbacks for recommending designers, developers and agencies?
No, we’re not in this for a quick buck. We’ll only recommend website designers, developers and digital agencies we know and trust.
+ Can you really start a sentence with ‘And’?
Too right. If you disagree, you’re either a simpleton or you need to forget what your misguided high-school English teacher told you. And you need to read this.
+ Do you offer SEO website copywriting?
Yes, we do. We can lightly optimise your website using some common-sense search terms, or we can work with your SEO consultant to optimise your copy within an inch of its life.
We understand how SEO works and how to optimise website content so that it doesn’t look like it has been optimised (although the more aggressively you optimise your website, the more it’s likely to compromise the readability of your content).
+ Should I optimise my website content for SEO?
It depends. If you need to generate traffic organically (through search engine rankings), then yes, SEO should be part of your digital marketing strategy. Our website copywriters will work with you to optimise your website content as subtly and effectively as possible.
If rankings aren’t a big deal and it’s more important to focus on your visitors and your brand story, then optimising for the sake of it doesn’t make sense – it’ll just compromise how your website content reads.
+ Do your website copywriters do SEO search term research?
We can, but we generally try to avoid it. If you’re serious about SEO, it needs to be part of your broader digital marketing strategy.
There are lots of ins and outs and whys and wherefores to consider, so we recommend engaging a reputable SEO consultant or digital agency. We can recommend some talented and trustworthy people.
+ The Beatles or The Stones?
The Kinks.
+ What about metadata? Do you write that too?
Metadata is the stuff that sits in the background on your web pages, like the title tags that appear in your browser tabs and the page descriptions Google usually uses when it displays your website in search results.
Our website copywriters will write title tags and meta descriptions for all your pages and ensure they work just as hard as your on-page website content.
+ What is a ‘brand voice’?
Just as the story you tell (your brand story) needs to be different and compelling if it’s going to seduce and persuade prospective customers, your brand voice (your website content’s style, tone or personality) must be, too.
In fact, in a competitive global marketplace where it’s becoming harder to identify genuine unique selling points (USPs), your brand voice is often an important way to differentiate your brand.
+ Do you only work with clients in Perth or Western Australia?
We work with clients across Australia and even overseas. Geography really isn’t a factor thanks to Zoom and Teams et al. So, get in touch.
Ready to get the ball rolling?
Then contact our copywriters in Perth to discuss your website project - it's free. Alternatively, find out more about what our website copywriters do, then check out the proof in our website copywriting portfolio.