Client: Segafredo Zanetti
Situation: Segafredo Zanetti is one of the world’s most famous and respected coffee brands, with a rich history founded on a proven bean-to-cup ethos. They take care of everything, including designing and manufacturing their own coffee machines, to ensure every cup of coffee is perfect.
While firmly established in Australia, with a loyal customer base spanning the café, restaurant and commercial markets, the Segafredo Zanetti brand and business is under pressure in an industry that has changed rapidly in recent years.
Deliverables: The Segafredo Zanetti team at the company’s Perth HQ asked our copywriters to help makeover their messaging and marketing, specifically with a series of brochures designed to reinforce the brand’s heritage and bean-to-cup capabilities (watch this space).
In the interim, however, the Segafredo Zanetti team asked us to draft some new brochure content for a general-purpose capability brochure. Take a look.
Click to read the interim capability brochure our copywriters wrote for Segafredo Zanetti.
Find out more about what our brochure copywriters do, and check out some of our other brochure copywriting projects.