Client: Linear Clinical Research
Situation: Australian clinical research organisation Linear is arguably one of the world’s most capable and ambitious clinical development hubs, working on ground-breaking, life-saving clinical and medical innovations for the greater good.
The organisation is relatively young, but boasts a hugely experienced team, with world-class facilities in Perth and a collaborator and client network that spans the globe. But while Linear has made remarkable clinical progress in a short time, the organisation’s rather bland branding was at odds with its innovative culture and capabilities.
Deliverables: As part of a major brand realignment project with Perth brand agency Luminosity and digital agency BirdBrain (which involved developing everything, from a new tagline, vision, mission and values, through to website copywriting), we have been helping the Linear team communicate the ground-breaking work they do for clients around the world.
This includes creating a suite of case studies, written to give prospective partners and clients an insight into Linear’s world-first projects, and designed using the stunning new logo and look Luminosity has developed.
Click to view one of the case study brochures our copywriters wrote for Linear.
Result: The case studies speak volumes, and the first has already garnered positive feedback, not only externally among potential clients and partners, but internally too.
Read more about our brochure copywriting expertise, and the web content our website copywriters created for Linear.