Client: Kenya Youth Futures (KYF)
Situation: KYF is an Australian charity that’s striving to transform communities in Africa through education.
The organisation’s mission is deceptively simple: by giving young people access to education and opportunities – to learn, to grow, to excel – we can lift these individuals, their families, their disadvantaged communities and ultimately their countries out of poverty.
However, as a small family-driven charity, KYF needed to build awareness and momentum. They needed to spread the word about their mission and work, not only in Australia – raising funds and mobilising volunteers – but in Africa, among politicians and business leaders.
Deliverables: Working with Luminosity in Perth, our copywriters developed a simple promotional brochure to tell the KYF story – a brochure designed to turn an ambitious goal and complex plan into a compelling and easy-to-digest story.
Take a look at the end result
Click to read our copywriters' work for KYF.
Find out more about our charity copywriting experience and view our brochure copywriting portfolio for more examples of our long-copy work. Or, if you have a brochure copywriting project in mind, find out more about how our copywriters in Perth can help.