Client: Cirqol in Perth, Western Australia.
Situation: Cirqol was established to bring a new level of integrated cancer care, counselling and support to Perth and Western Australia. However, as a new service with a vital but unique service offering, the Cirqol team were struggling to explain their capabilities to people with cancer and medical professionals.
Brief: Work with Cirqol to establish the right language and messaging for their new service, clearly explaining the many practical and emotional benefits of the team's expertise.
Deliverables: Initially, our copywriters developed the copy for Cirqol's brochure and a pull-up banner, both of which will be used to promote the service to the medical community and people with cancer.
“We were introduced to Caboodle to develop copy for our sales brochure and pull-up banner at short notice. Paul totally nailed our message in the first draft and we are thrilled with the result. Looking forward to having him review our website content soon.”
