"Working with Jo over the last year and a half has been a dream. She understands our brand language and is able to take on our briefs and turn that into copy that engages readers and drives sales."
"Paul's work has taken our non-profit to the next level with a new style and messaging, giving us an upbeat personality which will resonate with a much wider audience."
"Paul blew us away. He captured the spirit of who we are with web copy that maintains our charity's emotional inspiration. He also developed perfect vision, purpose and value statements."
"We knew our Caboodle journey would be amazing and have been delighted. Paul's down to earth, direct approach coupled with his creative genius has impacted our business growth immensely."
"Paul from Caboodle has been our go-to copywriter for years. His ability to work across any industry and consistently deliver insightful, high-quality work is next level."
David Metcalf, Distl
"Caboodle is incredible. I'm not capable of the words to explain how valuable Paul is to me. Perhaps that's why I have Paul. I wouldn't be able to tell the stories I do without Caboodle."
Meg Coffey, SMPerth and State of Social
"Jo who weaved her magic and took care of everything. She gave me ideas along the way and created a set of words I am proud to have on my website. There's even a touch of her words on our gift box!"
Michelle Cianci, everybodyloveshampers.com.au