Client: Kids’ Camps
Situation: Kids’ Camps, a Western Australian community organisation, had been supporting children with disability, and their families, for over 30 years. However, as the organisation grew, diversifying its services to include young adults and a range of activities and support programs, the Kids’ Camps name became increasingly redundant.
A new name and branding was required – a fresh name and look that would more accurately reflect the organisation's vibrant culture and service offering.
Deliverables: At the request of branding and marketing agency Key2Creative (the project's lead), our copywriters were asked to drive a renaming project and build a messaging platform, revitalising the brand with the organisation’s strategic goals in mind.
- Brand naming
- Tagline development
- CVP development
Result: After two naming workshops and broad consultation, we hit on the ideal name – Cahoots – combining the vibrant sense of fun, connection and friendship that underpins the organisation’s culture and services.
Armed with a new name and messaging platform, comprising customer value propositions and tagline, Cahoots is all set for a bright future.
“Paul helped articulate our mission. His skills enabled us to transform our traditional name into an engaging new name that captures our culture and values. Our future’s bright as Cahoots!”
Check out some of our other brand naming projects and find out more about the power of effective message design.