Client: Australia Post
Situation: Australia Post’s local ‘business hub’ concept was struggling to gain traction at a local level with small to medium sized businesses, many of whom had been poaching by competitors providing various services within the business hub arsenal.
Brief: Write a suite of letters to local business owners re-introducing them to the business hub concept and the broad range of business services and benefits their local hub provides.
Deliverables: Our freelance copywriters in Perth developed covering sales letters for a business hub information pack that addressed different market segments.
“The letters have worked well and have assisted us with conversations both with existing customers and new customers. They have proven to be a great introduction to the content of the packs we are handing out.
Thanks again for putting them together for us.
”
Want to find out how you can make your words work harder? Then contact our freelance copywriters in Perth.