What do our clients think of our freelance copywriters?

 
Featured
"Paul's work has taken our non-profit to the next level with a new style and messaging, giving us an upbeat personality which will resonate with a much wider audience."

Neil Pennock, Founder, The TLR Foundation

“Paul and Jo are beyond amazing. I'm so happy to have them as my creative team. In a world where everyone is drowning in content overload, they deliver the type of copywriting that stands out.”

Susan The, Marketing Manager, Backsafe Australia

"Paul blew us away. He captured the spirit of who we are with web copy that maintains our charity's emotional inspiration. He also developed perfect vision, purpose and value statements."

Gloria Vincent, The TLR Foundation

“Jo is just like an extension of our team. She adapts to how we like to work and turns quality work around super-fast. It gives our team such peace of mind to have someone like that to support us.”

Renee Newton - Provider Marketing Manager

"We knew our Caboodle journey would be amazing and have been delighted. Paul's down to earth, direct approach coupled with his creative genius has impacted our business growth immensely."

Clair Lockwood, Focus Accountants (WA)

"I always come back to Paul. He just gets it! Nothing is complicated or too hard. He makes it easy, cost effective yet delivers such quality work."

Aimee Francis, one of Perth’s most trusted brand, marketing and digital consultants.

"Paul from Caboodle has been our go-to copywriter for years. His ability to work across any industry and consistently deliver insightful, high-quality work is next level."

David Metcalf, Distl

"Caboodle is incredible. I'm not capable of the words to explain how valuable Paul is to me. Perhaps that's why I have Paul. I wouldn't be able to tell the stories I do without Caboodle."

Meg Coffey, SMPerth and State of Social

"Jo who weaved her magic and took care of everything. She gave me ideas along the way and created a set of words I am proud to have on my website. There's even a touch of her words on our gift box!"

Michelle Cianci, everybodyloveshampers.com.au

"It's been a pleasure working with Jo on Thermomix.com.au and TheMix Shop. We're loving the new brand voice... and the SEO spike in our site conversions. Thanks team Caboodle!"

Craig Atkinson, E-commerce Manager at Thermomix Australia.

"Paul from Caboodle is brilliant. He's a true pro who is always easy to deal with and very reliable when it comes to timeframes. I would certainly recommend Caboodle."

James Teakle, Managing Director at Epigroup.

"Caboodle helped us deliver our first impact report and transform our messaging to be more client focused. Their skill, guidance and influence helped shape the project and drive its success."

Marketing and PR manager Rachael Micallef-Jones from Social Outreach at St John of God Health Care. Read more about the impact report project.

“The ads have been awesome! We are attracting exactly the right talent and the feedback has been great. A lot of applicants go out of their way to mention the ad! Nice work, Caboodle.”

Rob Selman, General Manager at Episafe, talking about the recruitment ads our copywriters created.

“I highly recommend Caboodle. Paul took my jumbled-up ideas, understood what I was trying to do with them, and turned it into great, powerful copy. We will definitely be using Paul for future work.”

Kevin Scarlett from Ausplastics Trade is really happy with the website content and brand voice we created for the company's new website and online store.

“Paul takes the garble of words and ideas that I come up with and turns it into content that has meaning for my customers. And he gets it right, the first time.”

Savvy Belly founder Tracie McDougall talking about our brand building, messaging and copywriting services.

“Paul has become our go-to person for all things copy. It means we can generate the ideas and Paul can work his craft on making sure that these ideas are accessible to our clients.”

Lianne Sipsma, founding partner of Kaya Consulting, explains why Kaya engages the team here at Caboodle Copywriting.

“Paul helped articulate our mission. His skills enabled us to transform our traditional name into an engaging new name that captures our culture and values. Our future’s bright as Cahoots!”

Jess Karlsson, Chief Executive Officer at Cahoots, reflects on our copywriters' involvement in her organisation's brand building and re-naming project.

“Paul writes eloquently what we’re trying to say but can’t quite put down on paper. He’s great to work with and provides a fantastic service. What more can I say? Paul just gets us.”

Managing director James Sutton from Office Solutions IT in Perth, talking about our copywriters' message design and copywriting work.

"We engaged Caboodle to do the copywriting for our new website. Paul excelled at finding our unique voice and transforming very technical concepts into customer-oriented, easy-to-understand messages."

Martina Brayford, Communications & Training Specialist at Minemax in Australia on our website copywriting expertise.

“I engaged Paul to provide copywriting services for JiT's website, and was really impressed. He expertly created a platform for my brand that has been invaluable to me in other media as well.”

Justin Pietracatella, Managing Director at JiT Accounts & Tax in Perth, talking about our copywriters’ website copywriting and messaging expertise.

“The brochures are looking great – we now have these on our website and used the content in other descriptors. Excellent feedback coming through.”

Craig Stewart, Chief Executive Officer at EdConnect Australia, talking about the brochures our copywriters wrote as part of a broader brand building and messaging project.

"Caboodle helped me put the vision for my company into words. Paul took my concept and turned it into engaging copy, making the whole process a breeze."

Shaun Ngere, Director, Saltus Built in Perth, talking about our work on developing the Saltus Built brand and writing the company's new website.

"Caboodle is part of our dream team. We’re constantly amazed at how Paul comes up with spot-on creative and copy with our scant briefs, and we appreciate his down-to-earth approach."

Jo DiDio, Pindan, one of Australia’s leading integrated construction companies

"Paul nails it! He consistently delivers engaging, effective, on-brand messages. He has a knack of sifting through the most granular detail and coming back with content customers actually understand."

Nikki Dale, Digital Marketing Manager at HIF, one of Australia's leading health insurance providers

"To say they have a ‘way with words’ doesn’t do Caboodle justice. They live and breathe words, and it shows. They understand how to communicate and how to speak to clients in real-world language."

Laura Haywood, Tandem Studio - find out more about Tandem's brand, print and digital design studio in Perth.

"The content is perfect. Very happy."

Daniel Ngere, Owner, Lakeway Landscapes, talking about the website content we created for his new website.

"I love it. Well done!"

Gerard Matera, Eon Group's founder and managing director, talking about the interim website content we created for Eon Environmental's soft launch. Check out the website copywriting case study and interim website content.

"Caboodle is a significant asset - Paul’s creative contributions are evident across our marketing. His work's top notch and we’re always impressed with his ability to meet tight deadlines."

Anne Humphrey, Executive Manager – Business Development at HIF, one of Australia's fastest growing health insurers

"Caboodle is a key part of our marketing team. They turn complex thoughts and ideas into clear, concise copy, helping us keep our message consistent and often working within short timeframes."

Pauline Kirk, National Marketing Manager, Ajilon – one of Australia’s leading business and IT consulting firms

"Caboodle totally nailed our message in the first draft and we are thrilled with the result."

Iris Barten, Cirqol Health Navigators, WA's pioneering cancer care and support service