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Don’t have a USP? Turn your brand voice into one.

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Don’t have a USP? Turn your brand voice into one.

In a world where USPs – genuinely unique points of difference – are increasingly hard to find, it’s not always WHAT you say about your business, but HOW you say it that will open customers’ hearts, minds and wallets. Turn your brand voice into a USP.

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All the essential and “nice touch” touchpoints for communicating your impact

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All the essential and “nice touch” touchpoints for communicating your impact

There are several touchpoints where prioritising and communicating your impact and progress is essential, and plenty of optional extras that add a nice touch to help your community feel more connected to your cause and more compelled to keep supporting your work.

Dear designers. If you stick another ampersand in the middle of one of my sentences, I will find you, and I will kill you.

Dear designers. If you stick another ampersand in the middle of one of my sentences, I will find you, and I will kill you.

As a copywriter and creative, I have a very particular set of skills, but I don’t think I’m precious about my work. I try not to be. It’s just words, after all. But if one more designer plonks an ampersand in the middle of one of my sentences, I’m going to get jolly miffed.

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Why your nonprofit needs to ditch the annual report to drive more donations

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Why your nonprofit needs to ditch the annual report to drive more donations

How to create a new impact communications strategy that motivates your volunteers and staff, as well as inspiring and engaging your donors, sponsors and major partners.

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The #GivingTuesday event that smashed its fundraising target by 100% in just 24 hours.

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The #GivingTuesday event that smashed its fundraising target by 100% in just 24 hours.

Jo worked with the PetRescue team to develop a 48-hour gift matching fundraiser to coincide with the global #GivingTuesday event. Find out how this multi-channel digital campaign smashed the fundraising target by 100% within just 24 hours.

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Making Western Australia’s most Instagramable spots more accessible

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Making Western Australia’s most Instagramable spots more accessible

Our copywriters were tasked with creating online descriptions for 30 transport hubs (cruise terminals, airports and airstrips) across Western Australia that make its hidden treasures easier to reach. A few of the newest additions to Perth’s ‘hipster haven’ (as described by the New York Times) urgently needed some online presence too.

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Record-breaking ROI for PetRescue’s 2018 tax time appeal

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Record-breaking ROI for PetRescue’s 2018 tax time appeal

PetRescue needed to raise funds at tax time to support all 15 of their free pet search and adoption services, including the website which connects thousands of homeless pets with thousands of pet seekers every day. They’d been successful in securing a gift matching pledge from one of their major corporate partners, so they needed a fundraising campaign strategy to fully leverage this opportunity.

Social proof, confirmation bias and building a movement.

Social proof, confirmation bias and building a movement.

People buy into a brand emotionally, then seek out information (a tendency known as confirmation bias) such as case studies, testimonials and reviews (social proof) to support their decision. But why stop at closing a sale when you can open the doors to a community of advocates?