Website copywriters who know their sticky stuff
Website copywriting isn’t rocket science, as some copywriters will have you believe, but it does require a very different approach to conventional media. Allow the team at Caboodle in Perth, Australia, to clear the smoke and mirrors for you.
Website copywriting 101
The main difference between copywriting for a website and a brochure is the most obvious one – the format. People read brochures from front to back. Well, usually. They flip pages. They scan. They put it down, then pick it up and have a read later. Web viewers will source and interact with your website content completely differently.
For a start, people can enter your site on practically any page, so as website copywriters, we have to carefully consider the content structure. What’s more, you can’t be sure which order people will view your pages, so it’s important to ensure each page works effectively in its own right.
What’s all this about sticky stuff?
It’s a cliché because it’s true; content is king. If you just stick any old stuff on your website that nobody will want to read, nobody will read it. If, on the other hand, you entrust the job to professional website copywriters who’ll target your audience with pithy, relevant content – then people will read on. And better still, they’ll share your content with others and keep coming back for more. That’s the kind of sticky stuff we’re talking about.
What about search engine optimisation?
Writing sticky, well-structured content is just the start, though. If you’re looking to create something more than just an information site, then you’ll need to call on the services of our search engine optimization (SEO) copywriters.
Contact Caboodle for more details or submit a website copywriting brief (Word doc. 44KB) for an obligation-free quote. In the meantime, check out the testimonials page to see what our clients in Perth, across Australia and the world over have to say about our freelance website copywriters.
Some website copywriting that'll turn people green
 Take a look at one of our recent freelance copywriting projects for Greensense, a Perth-based climate change consultancy. The Greensense team provide innovative, integrated solutions that enable Australian organisations to respond positively to the climate change challenge. Find out more about our freelance copywriting services.
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